There are a lot of options out there for creating custom food boxes. For food businesses, few things are as important as catering. While you may have a great restaurant or be well-known for your cookies or donuts, what about the people who can’t visit your venue? Catering is a great way to get your products out there and spread the name of your business far and wide — but it’s also competitive. How do you make sure that yours is the one that gets ordered? Here are some tips for growing your custom food boxes business and finding success.
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Convincing Customers to Order
Many people do not order random food boxes. They need a reason – something that makes your box stand out from all the others and convinces them to give it a try. This can be done by giving discounts or freebies for new customers, guaranteeing freshness and quality with specific information about where and how your food is made, or making it tasty! You can order custom boxes at a wholesale rate.
It can be hard to make food taste the same at your restaurants as it does at home. But if you have a few main dishes that are always available and then change up the menu with specials, your customers will stay happy.
Create a template for your custom food boxes
Let’s talk about the example of a Chinese restaurant. You want your food to look good and also be easy for you to make changes. If we can, we should make a picture instead, so it will stay clean and look nice because it will get dirty with fingerprints and grease. We could use white with red letters or something like that, or maybe some gold coins or cute chubby cats if they fit in the picture.
For example, most meal kit companies send the same three dishes every week. But if you want your box to stand out from the rest, choose one or two weekly specials in addition to those three classics. These could be items that are very popular at your restaurant but not sold as often at a farmer’s market or pop-up, like sausages or other charcuterie. Or they might be high-end ingredients for people who want to spend more on their cooking experience than the average customer does.
Improve the appearance of your custom food boxes with quality materials.
Partner with a local brewery to sell high-end items. The more expensive the item, the higher the margin. You should try to sell custom growlers or crawfish soap at your restaurant. How many bars do you know that have their own line of soaps?
Finally, if you want to run a food box business outside of your normal restaurant or farmer’s market hours, look into options for delivering boxes on Sundays — when most brick-and-mortar restaurants are closed.
“The best box of all time was for one of our restaurant accounts,” says FSS president Joe Sparta. “He wanted it on Sunday, which goes against everything we believe in.” But since he couldn’t change his own hours, delivery came with the job.
I talked to Seth Guggenheimer at Foodservice Solutions. He told me that some restaurants are using their products as gifts on Father’s Day or birthday presents. This is a good idea that many restaurants can do without too much trouble. It took me 10 minutes to draft up a design for my personal use.
Reduce the cost of making custom food boxes with some simple adjustments.
It only requires some simple wrapping skills and access to a paper cutter. (I was using scissors and butcher’s twine if you must know)
Put the items you want to move on the bottom of a box. Put them in a way that if something spills, it will happen between them and not on top of them. Then put the bigger things first and then more small things.
Make sure that you have quality printing for your custom designs on your custom food boxes.
Custom printed food boxes can make your products stand out. High-quality custom printing makes your brand more memorable and unique.
Your cans or jars are not likely to be completely covered by your labels, so you should leave some room for the paper label to wrap around the container onto the box accordingly. It is important that there are no gaps between them which could let them shift independently of each other during transport.
Customize the size of your box to make it easier to fill and ship
Then you will have to cut off any extra packaging with a paper cutter or scissors. Carefully remove the material from underneath the box. If you are using tape on the seams, peel back one edge first before removing the top layer of tape.
When you are done with the package, it should look good with no stray bits of packaging material on it. It will also be easier to clean up if you remove most of the excess packaging before opening.
The new ones on top look nicer than the old ones on the bottom, but if you ignore how bad the tape looks, then there is nothing to tell them apart once opened. Some people say “Who?” to these packages. But some collectors like everything.
Why are custom boxes better as compared to traditional boxes?
For many years, toy companies have used the same packaging. The figures are put in bubbles with a cardboard insert to make a “tray.” These trays are then put into a “windowless” outer box. Companies don’t try to decorate these boxes, but just print the name of the character and maybe some art from the comics or cartoons that they come from. I think this is bad for collectors like me who spend money on toys—it would be better if they tried harder and made it more interesting.
Custom boxes can be made in many shapes and sizes. You can make them cool if you are good at art. Custom packaging will lead to higher sales because people want the toy that is inside it. The possibilities are endless.
